Strike House Studio · DAZN creator partner · October 2026
October, expected results
Two DAZN cards, two ways each can run. Worked off the three summer windows and kept realistic: every figure is a band, and the headline only moves up on recount, never down. Tracked figures are what the links see; fans who watch on social and buy on the TV app sit outside them.
Card one · UK heavyweight
Dubois vs Wardley
Sat 17 Oct · The O2 · presser Thu 15, weigh-in Fri 16
| Links only
what happens anyway | Funded window
7 days before to 48h after |
|---|
| Views at 7 days | 15M to 20MGarcia vs Benn shape | 25Mband 20M to 30M, documented |
| Posts · pages | 35 to 50 · 6 to 8 pages | 100+ · 20+ pages |
| Where it lands | as the pages fall | UK British fighters at the O2, on UK pages |
| Tracked clicks | 1,000 to 1,500 | 3,000 to 6,000 with a code, up to 10,000 |
| In the building | no | presser, weigh-in, fight night |
| End card | none | on every edit, with a code |
| Tracked sign-ups | 8 to 15 | 20 to 75 with a code, 80 to 150 |
| Media value · £2 CPM | £30K to £40K | £50,000 |
Card two · the global one
Canelo vs Mbilli
Sat 31 Oct · Riyadh · Mexican and US pages in the wave
| Links only
what happens anyway | Funded window
7 days before to 48h after |
|---|
| Views at 7 days | 15M to 25MTeofimo did 24.5M on four creators | 30Mband 25M to 35M, documented |
| Posts · pages | 35 to 50 · 6 to 8 pages | 100+ · 20+ pages |
| Where it lands | as the pages fall | Mexico, US, UK the pages whose audiences buy Canelo |
| Tracked clicks | 800 to 1,200 | 2,500 to 5,000 with a code, more |
| Fight-week content | edits only | edits, soundbites, story pushes |
| End card | none | on every edit, with a code |
| Tracked sign-ups | 5 to 10 | 15 to 60 with a code, 60 to 120 |
| Media value · £2 CPM | £30K to £50K | £60,000 |
What the fee buys,
in one line
The end card on every edit (the STRIKE10 outro from AJ, made one template), story pushes with link stickers, 20+ pages posting to a brief instead of six on their own rhythm, presser and weigh-in content from inside the building, and the recap within 72 hours. Links run on every DAZN card regardless. The fee turns posting into a campaign.
The three windows
what the bands are built on
8.9M+
AJ vs Prenga, July. UK card, 15 days, 36 posts, STRIKE10 code and DAZN outro asset, 3,634 tracked clicks, 56 sign-ups.
24.5M+
Rolly vs Teofimo, August. Full DAZN window, four creators, verified on recount.
17.0M
Garcia vs Benn, September. 48 hours, 35 posts, 6 creators, links only, DAZN not host.
Strike House Studio · October 2026 · the working
How the numbers are built
Method
Three lines of maths
ViewsThe three windows (8.9M in 15 days, 24.5M, 17M in 48 hours) scaled on a bigger roster and, for card one, a UK heavyweight fight with soundbites already in circulation. Under-promised on purpose.
ClicksSeptember ran at about 70 tracked clicks per million views with links only. AJ, with the STRIKE10 code and DAZN's outro asset on the edits, ran at about 400 per million. The funded window is modelled at two to three times September; with a code, AJ's rate applies.
Sign-ups0.7% to 1.5% of tracked clicks, which is where September (0.7%) and AJ (1.54%) landed. Tracked undercounts: fans who watch on social and buy in the app never touch a link. A code on the end card puts those buys next to the link count.
Media valueViews divided by 1,000, times a £2 CPM. £2 is a conservative floor for creator video; £5 is the standard.
The wave
Three tiers, counted separately
CoreThe pages that have posted in every DAZN window. Six creators did 17M in 48 hours on Garcia vs Benn; four did 24.5M on Teofimo. This is the baseline.
RosterThe boxing and MMA pages that signed up over the summer, activated by brief. A page that joined this month posted its first fight-week edit on Garcia vs Benn: 2.2M views, seven times its previous best, and it sits outside the 17.0M count. On a UK heavyweight card, 15 to 25 boxing pages posting is the working assumption.
CommunityThe wider network, opt-in per brief, pre-fight footage only. Counted on its own line in the recap as upside, never as baseline.
The window
Seven days before to 48 hours after, card one
T-7
Brief out
One brief, the angle, footage rules, the end card template.
T-5
Edit wave
Core and roster post as one push. Story push day one, links live on every page.
T-2
Presser
Thu 15 Oct. Inside the building, cut and posted same day.
T-1
Weigh-in
Fri 16 Oct. Face-off content across the network by the evening.
Fight
Sat 17 Oct
Story push with link stickers from the O2. Every post points at the fight.
+48h
Count
Views, posts, pages, clicks, screenshotted.
+72h
Recap
One page, every number next to its receipt. Recount at 7 days.
The CTA
One end card, every edit
Dubois
vs
Wardley
Sat 17 Oct · The O2
Live on DAZN
Link in bio · code STRIKE
Two seconds, the last frame of every edit in a funded window, the same template on every page: fight, date, Live on DAZN, link in bio, and a code if DAZN issues one. On AJ, DAZN's STRIKE10 asset ran as intros and outros and the click rate was six times September's. October makes that one template on every edit. DAZN wordmark added when supplied.
The code is the missing half of the scoreboard. Links count the fans who tap; a code counts the ones who watched on social and bought in the app. On AJ the code was 10% off, capped at 1,000.
What the fee buys
Posting becomes a campaign
The end card on every edit, one template, distributed with the brief.
Story pushes with link stickers on day one and fight night, across the network at once.
The roster activated: 20+ pages posting to a brief instead of six posting on their own rhythm.
Inside the building: presser, weigh-in and fight night content on the accreditation, cut same day.
UK-first content on card one, where 95% of the buyers are.
The recap within 72 hours, every number next to its screenshot, recounted at 7 days.
Links run on every DAZN card regardless. The fee turns posting into a campaign: the CTA layer, the second tier and the building are what it pays for.